The winter journal
Turn a winter job into a useful project story
Published · BrineSalters editorial
Explain the property, scope and decisions behind your winter work before publishing a collection of photographs.
Begin with the job, not the caption
Describe the type of property and the work your team was responsible for. Keep the location as general as needed and obtain permission before naming a customer or publishing identifiable details. A reader should understand the brief before seeing the result.
Give each photograph a purpose
Choose images that explain access, equipment, the agreed work or the handover. Write a caption explaining what the reader is looking at. Do not publish private access details, vehicle plates or other information unrelated to the story. Clearly label illustrative images rather than presenting them as completed jobs.
Explain one decision
A useful story might focus on coordinating deliveries, fitting the visit around an early opening or clarifying pedestrian routes with the property manager. Use your own records and keep the distinction between observed facts and your interpretation clear.
Connect the story to the next conversation
Link to the service described and give the reader a relevant enquiry route. Keep marketing contact details separate from operational storm enquiries. BuildersHaus can be the next step for a discussion about how to present your business and its work.
Winter site planning · Equipment guide · PlowWow service enquiries · Plow installations